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Promotional products are a crucial part of any marketing strategy as they serve as a tangible representation of a company's brand. These items are customized with the company's logo or message and are distributed at various events, trade shows, and conferences to increase brand visibility and awareness. They are also commonly used as corporate gifts to show appreciation to employees or as giveaways to clients to strengthen relationships and leave a lasting impression. By incorporating promotional products into a marketing plan, companies can effectively promote their brand and create a lasting impact on their target audience.
